Fastex Media · Brand guidelines v1.0
The logo, the way we sound and the way we market. Use this kit so every post, ad, email and deck looks and reads like Fastex Media.
Fastex Orange#FF6600
Ink#0D0D0D
Outfit + InterGoogle Fonts
The 56° cutOne angle everywhere
Start here
10 official files, with clear space, minimum sizes and what not to do.
Open logo guide →Direct.
Proof-first.
Calm.
Our personality in words: five traits, words to use and avoid, and before-and-after rewrites.
Open voice guide →How the voice shifts across the website, LinkedIn, cold email, WhatsApp, ads and sales.
Open tone guide →Brand foundation
What we do and why we're different, in one statement.
We build outbound systems that put qualified B2B meetings on your sales calendar. Every week.
Why we exist, what we commit to and how we come across.
Purpose
Owners have put years into their product. Our job is to put it in front of the right decision-makers.
Promise
We report on meetings booked and pipeline created. Likes and impressions are inputs, never the result.
Personality
Calm, specific and sure of the system. The person who already has the numbers when everyone else has opinions.
The numbers we're allowed to use, as published on fastexmedia.com.
Re-check these every quarter, and always describe them as averages across client accounts. See the claims rules.
Three moves, one machine. The order matters.
Define the accounts worth winning and build a verified dataset of the decision-makers inside them.
Multi-channel sequences across LinkedIn, email, WhatsApp and paid, with personalisation built in.
Track replies and meetings by channel, then move budget and effort to what works.
Buyers, industries, services and the lines we already use.
Founders, CEOs, sales heads and marketing heads at B2B companies with an average deal size that justifies outbound. They are busy and sceptical, and have been burned by agencies that reported clicks.
IT & Software · Solar & Renewable Energy · Manufacturing · Educational Institutes · Real Estate. Industry depth is a selling point: we already know who signs.
Performance Marketing · LinkedIn Lead Generation · Cold Email Marketing · WhatsApp Marketing · Social Media Marketing · Lead Research · Appointment Setting.
Tagline: "Your brand. Your next chapter." Sign-off: "Engineered for B2B scale." Main CTA: "Book a Free Strategy Call".
Logo
Two letters doing one job: the F holds steady and the orange chevron drives forward through the X. Always use the official files and never redraw the mark.
10 versions. Use SVG for print and the web, and PNG for slides and social. PNGs are transparent except the badge and tile.
Three parts and one angle. Every diagonal runs 2 units across for every 3 down.
The empty area around the logo that nothing else may enter.
x is the width of the chevron stroke. Keep at least 1x clear on every side of the mark, and 1.5x around lockups. No text, edges or other logos inside this area.
Below these sizes the gap between the chevron and the X closes up.
For favicons and app icons under 32 px, use the dark badge. Its solid circle holds up at small sizes.
Pick the version that keeps the most contrast with what's behind it.
The mark only works as drawn. Don't change it in any of these ways.
Voice & Tone
Our voice is our personality in words and it stays the same everywhere. The tone shifts with the context: a cold email and a client report sound like the same person in different rooms.
If Fastex Media were a person.
Calm, specific and sure of the system. Has the numbers when everyone else has opinions, and respects what the client has built.
Every piece of copy should show all five.
Lead with the outcome. Give the number, the timeline and the next step. Cut anything a busy founder would skip.
Sounds like"We book meetings with plant heads. Worth 15 minutes on Thursday?"
Every claim travels with a figure, a client type or a method. If we can't prove it, we don't say it.
Sounds like"60% lower cost per lead, averaged across client accounts."
Certainty comes from the system, not from adjectives. No hype, no exclamation marks, no "revolutionary".
Sounds like"Three moves. One machine."
Use the buyer's own words: EPC, OEM, admissions cycle, channel partners. Show we understand their market before we pitch.
Sounds like"Admissions teams don't need more enquiries in May. They need them in January."
Respect what the client has built. Write like a sharp colleague, in plain English, with short sentences.
Sounds like"You've put a lot into building your business. Let's help more people discover it."
Where each trait stops before it goes too far.
| We are | We are not | Why it matters |
|---|---|---|
| Confident | Cocky | Buyers trust the agency with a system, not the loudest one. |
| Specific | Technical for show | "Reply rate" is useful. "Omnichannel synergy" is noise. |
| Warm | Chummy | No "Hey buddy!" in a first message to a CEO. |
| Ambitious | Hyped | We promise a machine that compounds, not overnight 10X. |
| Honest | Defensive | When a channel underperforms, we say so first and explain the fix. |
Same person, different rooms. Pick a context to see where the tone sits on each scale and how it sounds.
Context
What stays fixed whatever the context.
No exclamation marks, all-caps sentences or "AMAZING". Ads get bolder through fewer words, not louder ones.
Every message ends with a single clear action: a call, a reply or a link. Never three.
When something goes wrong, say what happened before anything else, then the fix and the date.
Words that sound like us, and words that don't.
Small rules that keep every page consistent.
Always Fastex Media: two words, capital F and M. "Fastex" is fine on second mention. Never FastEx, FASTEX MEDIA in running text, Fastex media or FM.
Always use numerals: 3 channels, 15 minutes. Multipliers take a capital X with no space (3X). Percentages take the symbol (60%). Currency comes first: ₹50,000 or $2,500.
Sentence case, 8 words or fewer and no full stop, unless it's one of the short punchy lines like "Three moves. One machine."
US English spelling (optimize, color) in public copy. Write dates as 4 Oct 2026. Use the Oxford comma. Use emoji only on Instagram and WhatsApp, and never more than one.
Real-world rewrites in the Fastex voice.
Design
Mostly paper and ink, with orange used sparingly so it stays a signal. Two typefaces and one angle, taken from the mark.
Five colours. Click any value to copy it.
On any one layout, orange should cover less than about a tenth of the area.
If everything is orange, nothing stands out.
Measured against WCAG 2.1. AA is the minimum for any text.
Two free Google fonts, the same ones used on fastexmedia.com.
Display · Outfit
Aa 3X
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹$%★
Weights: Medium 500, SemiBold 600 (default), Bold 700 for big stats only. Use for headlines, stats, buttons on social and the wordmark.
fonts.google.com/specimen/Outfit ↗Body · Inter
Aa
We map the market, build the system and scale what converts. Inter keeps paragraphs, tables and UI clear at any size.
Weights: Regular 400, Medium 500, SemiBold 600. Use for body copy, UI, captions, emails and decks.
fonts.google.com/specimen/Inter ↗Web sizes from a 16 px base. Size, line height, weight and tracking.
How to set type so it always looks like us.
Track headlines −1.5% to −3% and set body text at 1.6 line height. Keep body lines to about 65 characters.
Set numbers in Outfit SemiBold or Bold, tabular, large and in orange on Ink. Put the label underneath in Inter.
If Outfit and Inter can't load (in Word, Gmail or PowerPoint), use Arial. Never use Times or Comic Sans, and never mix in a third typeface.
Every diagonal in the mark leans 2 units across for every 3 down. Use that same angle everywhere.
Use it for image crops, colour bands, section dividers and motion paths. Never use 45°.
In CSS: transform: skewX(33.69deg). In Figma or Illustrator: rotate 33.69° from vertical.
The chevron marker, buttons and icons.
Use the chevron in place of bullets and arrows. Always point it forward (to the right).
Pill shape (fully rounded). One primary button per screen.
2 px line icons on a 24 px grid with rounded caps, in Ink. Use Ember for at most one icon per set.
Real work, real people, real evidence.
Spacing, columns and corners.
All spacing comes in steps of 8 px: 8, 16, 24, 32, 48, 64, 96. On social, use 6 to 9% of the width as the outer margin.
Web uses 12 columns with a 24 px gutter and a 1200 px max width. Decks use the same grid at 1920 × 1080.
Buttons and tags are pills. Cards use 16 px corners and photos use 12 px. Don't mix corner styles on one surface.
Marketing
What we say to whom, on which channel, and how we measure it. Social media and ads each have their own rules.
One promise held up by four pillars and backed by proof.
Brand promise
Qualified meetings on your sales calendar. Every week.
Who signs, what hurts and what we say in each of our five sectors.
| Industry | Who signs | Their pain | Our message | Lead channel |
|---|---|---|---|---|
| IT & Software | Founder, VP Sales, CRO | SDR time lost to research; long sales cycles | "Your SDRs sell. We fill their calendar." | LinkedIn + cold email |
| Solar & Renewable | EPC owner, BD head | Commercial rooftop buyers are hard to reach | "Meetings with plant heads, not tyre-kickers." | LinkedIn + WhatsApp |
| Manufacturing | MD, export manager | Relies on trade fairs and referrals | "A trade fair's worth of buyer meetings, every month." | Cold email + LinkedIn |
| Education | Director, admissions head | Enquiries arrive too late in the cycle | "Fill next year's intake before the rush." | Meta + WhatsApp |
| Real Estate | Developer, sales head | Low-quality portal leads, slow follow-up | "Qualified site visits, followed up in minutes." | Meta + Google + WhatsApp |
The headline number in every report is qualified meetings booked. Everything else explains it.
Our outreach channels. Names and companies here are examples only.
Hi Rakesh,
Saw Sunrise EPC just finished a 2 MW rooftop for a textile unit in Vapi. Nice project.
We book meetings with plant heads at factories with high power bills, so EPCs like yours spend time quoting instead of prospecting.
Open to a 15-minute call on Thursday?
Aagam
Fastex Media · fastexmedia.com
Every case study follows the same four parts.
Client
Industry, size and market, plus a logo if approved.
Challenge
One sentence in the client's words.
System
Channels, data and sequence: the three moves.
Result
Meetings, CPL and pipeline over a stated time period, with a quote.
Run through this for every post, ad, email and deck.
0 of 8 checked
Four templates cover most of what we post. LinkedIn is the main channel.
Client result · average
60%
lower cost per lead across client accounts
fastexmedia.com"Fastex Media built a lead system that fills our sales calendar every week."
Fastex Media client · B2B services
01 / 07
Three moves. One machine.
How we book qualified B2B meetings, step by step.
Swipe →Your sales calendar, full.
Book a free strategy call
Sizes and posting cadence per platform.
| Platform | Role | Feed sizes | Other sizes | Cadence |
|---|---|---|---|---|
| LinkedIn company + founder | Main channel. Authority and inbound. | 1080 × 1350 (4:5) · 1200 × 1200 · Carousel PDF 1080 × 1350 | Banner 1128 × 191 · Logo 400 × 400 · Link 1200 × 627 | Company 3–4/wk · Founder 4–5/wk |
| Instagram @fastexmedia_ | Culture, proof, reels. | 1080 × 1350 (4:5) · keep key content in the centre 3:4 for the grid | Stories/Reels 1080 × 1920 · Profile 320 × 320 | 3/wk + stories daily |
| X @shahaagamn | Founder voice, quick insights. | 1600 × 900 (16:9) · 1080 × 1080 | Header 1500 × 500 · Profile 400 × 400 | 1/day |
| WhatsApp Business | Conversations, follow-up, status. | Status 1080 × 1920 | Profile 640 × 640 (badge) · Catalogue 1080 × 1080 | Status 2–3/wk |
The mix across a typical month.
40%
Results, case studies, client wins, testimonials.
30%
How outbound works: sequences, subject lines, data tips.
20%
What buyers in solar, IT, manufacturing, education and real estate care about now.
10%
Team, process, the office in Surat, lessons learned.
Hook, Proof, Insight, Ask. Plus the rules every caption follows.
HookMost B2B pipelines don't have a lead problem. They have a follow-up problem.
ProofAcross our client accounts, more meetings come from touches 3 to 5 than from the first message.
InsightSo we build every sequence across LinkedIn, email and WhatsApp before we write a single word of copy.
AskHow many touches does your team make before giving up?
Ads get one glance. Make it recognisably Fastex in under a second.
Each ad makes one promise. If you need "and", make it two ads.
A number, an industry or a method should be visible without reading the caption.
Ink + orange + Outfit, with the mark in a corner. For video, show the mark within 2 seconds and at the end.
LinkedIn sponsored post and a Google search ad, with the copy formula behind them.
Your SDRs shouldn't spend Monday building lists. We research decision-makers, run the outreach and put qualified meetings on your calendar.
Your sales calendar, full.
Qualified B2B meetings · every week
Sponsored
B2B Lead Generation Agency | Qualified Meetings Booked | Free Strategy Call
Multi-channel outbound across LinkedIn, email and WhatsApp. Verified decision-maker data. Reported on meetings booked.
Pain: "Your SDRs shouldn't spend Monday building lists." Proof: "3X average lead growth across client accounts." Prompt: "Book a free strategy call."
Platforms change their specs. Check the platform's own help page before each launch.
| Platform | Format | Image / video | Copy limits (aim for) |
|---|---|---|---|
| Single image | 1200 × 627 · 1200 × 1200 · 720 × 900 | Intro ~150 chars before "see more" · Headline ~70 | |
| Document / carousel | 1080 × 1350 PDF, 5–10 pages | Intro ~150 · first page works as a cover | |
| Lead gen form | As above | 3–4 fields max · pre-fill from profile | |
| Meta | Feed / Reels / Stories | 1080 × 1350 · 1080 × 1920 · 1080 × 1080 | Primary text 125 · Headline 40 · Description 30 |
| Google Search | Responsive search ad | Assets: logo 1200 × 1200 & 1200 × 300 | Up to 15 headlines × 30 · 4 descriptions × 90 · Paths 2 × 15 |
| Google Display / PMax | Responsive display | 1200 × 628 · 1200 × 1200 · 960 × 1200 | Short headline 30 · Long headline 90 · Description 90 |
Use one of these. The orange one is the default.
What we can and can't say in paid media.
Resources
Every logo as SVG and PNG, the colour tokens, the original artwork and the prompt used to build this kit.
Everything in one ZIP.
10 SVG logos, 10 PNGs at the size you pick, the original artwork, CSS and JSON colour tokens, and the master prompt.
Download one file at a time.
Paste it into Claude with the two logo files to rebuild or extend these guidelines.
# Fastex Media Brand Kit: master prompt Use this prompt with any capable AI model (Claude, etc.) to regenerate or extend the Fastex Media brand kit. Attach the two logo files (`assets/original/fx-mark-light.png` and `assets/original/fx-mark-dark-badge.png`) along with it. --- ## Prompt You are a senior brand strategist, identity designer and front-end developer working together as one studio. Your client is **Fastex Media** (www.fastexmedia.com), a B2B lead generation agency based in Surat, Gujarat, India, serving clients worldwide. ### 1. Research first Read the website and pull out only real facts. Do not invent claims. - Positioning: B2B lead generation agency that builds multi-channel outbound systems (performance marketing, LinkedIn, cold email, WhatsApp) to book qualified meetings. - Services: Performance Marketing, LinkedIn Lead Generation, Social Media Marketing, WhatsApp Marketing, Cold Email Marketing, Lead Research, Appointment Setting. - Industries: IT & Software, Solar & Renewable Energy, Manufacturing, Educational Institutes, Real Estate. - Method: "Three moves. One machine." Map the market → Build the system → Scale what converts. - Proof points: 13+ active brands, 3X average lead growth, 60% average CPL reduction, 4.9★ client satisfaction. - Lines already in use: "Your brand. Your next chapter.", "Engineered for B2B scale.", "Book a Free Strategy Call". - Website design tokens: headings in **Outfit**, body in **Inter**, Fastex Orange `#FF6600`, Ember `#C94A00`, Ink `#0D0D0D`, Paper `#FBFAF8`, Slate `#63636B`, pill-shaped buttons. - Contact: hello@fastexmedia.com · +91 93286 80929 · LinkedIn /company/fastex-media-agency · Instagram @fastexmedia_ ### 2. Study the logo The mark is an "FX" monogram drawn from three parts: - two black horizontal bars (the F, with the lower one carrying a short stem), - an orange forward chevron (`#FF6600`) that cuts through the middle, - two black diagonal arms that complete the X, separated from the chevron by a clean gap. All diagonals run at the same angle (2 units across for every 3 down, about 56° from horizontal). Rebuild the mark as clean vector SVG from these measurements. Never redraw it freehand. ### 3. Build these guidelines, each as its own section 1. **Brand foundation**: purpose, promise, positioning statement, audience, brand pillars, method, proof points. 2. **Brand voice**: personality traits, "we are / we are not", vocabulary to use and avoid, grammar and style rules, before/after rewrites using real Fastex copy. 3. **Brand tone**: how the voice changes by context (website, LinkedIn, cold email, WhatsApp, ads, sales calls, client reporting, problems). Show this with tone sliders and a sample line for each context. 4. **Logo guidelines**: every variant (primary, reversed, one-colour black and white, dark badge, light tile, horizontal and stacked lockups), anatomy, clear space, minimum size, approved backgrounds and misuse examples. 5. **Colour**: swatches with HEX, RGB and CMYK and a copy button for each; a usage ratio; measured WCAG contrast pairs with clear pass/fail rules. 6. **Typography**: typefaces, type scale, pairing rules, number styling. 7. **Graphic language**: the 56° diagonal, chevron motif, grid, imagery, icons, buttons. 8. **Social media guidelines**: platform-by-platform specs (LinkedIn, Instagram, X, WhatsApp), live HTML mock-ups of post templates, content pillars and mix, caption formula, hashtag rules, posting cadence. 9. **Ad guidelines**: principles, specs and character limits for LinkedIn, Meta and Google, copy formulas, a CTA library, mock ads, rules for making claims, do and don't. 10. **Marketing guidelines**: messaging hierarchy, industry messaging matrix, channel playbook, funnel, cold email and WhatsApp rules, case study format, KPIs, pre-publish checklist. 11. **Downloads**: every logo as SVG and PNG (with a choice of size), a full ZIP and design tokens as CSS and JSON. ### 4. Build rules - Deliver one self-contained HTML file. The only external resources allowed are Google Fonts and a pinned JSZip build from cdnjs. - Use the brand's own fonts and colours. Support light and dark themes. Make it fully responsive from 360px phones up, with a sticky section navigation. - Generate the logo downloads in the browser: SVG from inline source, PNG by drawing to a canvas at the chosen size, and a ZIP of everything. - Respect accessibility: text must meet WCAG AA, Fastex Orange is never used for small text on light backgrounds, focus states are visible and reduced motion is respected. - Write every line of copy in the Fastex voice: direct, proof-first and plain English. No lorem ipsum, no buzzwords and no made-up statistics. - Make the page look like a professional brand book from a top studio, not a template.